Job Description

St. Leonard has an exciting new opportunity for a Director of Sales & Marketing .

Our beautiful 240-acre campus is one of the largest Continuing Care Retirement Communities in the United States. St. Leonard features independent living, assisted living, dementia care, skilled nursing, rehabilitation services, and adult day care as well as a community wellness center that encompasses a fitness center, and restaurant.

Job Summary:

The Director of Sales & Marketing performs a wide spectrum of functions to ensure the facility meets and maximizes targeted occupancy within the overall campus. The Director of Sales & Marketing oversees the collection and analysis of data regarding referrals and sales to all levels of care and services provided within the organization while functioning as a mentor for the marketing team to establish a motivated culture that fosters the goals of the organization. The Director of Sales & Marketing develops a marketing plan that executes the strategic business objectives of the organization. External communications such as media relations, all forms of advertising, web site development, and press releases are the responsibility of the Director of Sales & Marketing. This position requires collaborating in the development of community education, wellness, and healthy aging opportunities. 

Essential Job Specific Duties/Responsibilities:

1. Plans, directs, and executes the operations of the sales and marketing department.


2. Oversees and coordinates all public relations functions. 


3. Oversees and coordinates all advertising and communication functions on the campus. 


4. Maintains current referral source database. 

Exceptional Compensation and Benefits Package:

• Medical, Dental, and Vision Insurance


• Employer contributions for Health Savings Account (HSA)


• Company-paid Life and Disability Insurance


• 401(k) with up to 4% employer contributions


• Employee assistance program


• Tuition reimbursement


• Pay on demand


• Paid time off (PTO) with cash out option


• Annual Merit Increases

Education: Bachelor’s Degree in Marketing, Communication, Business Administration, or related field. 

Experience: Five years management experience leading a sales team as well as five years direct sales and marketing experience within senior housing or senior Health Care, excellent verbal and written communication skills, experience with publishing and contact management software programs.

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